Communicators are pressured to write and create visual content faster than ever for more channels than ever. A lack of knowledge or know-how of legal and ethical communication principles can lead to costly mistakes. A poorly written post or unapproved use of a visual can undo years of reputational work for brands!

You'll discover the most common legal pitfalls in content creation and publishing, learn why AI tools should be handled cautiously, and how the latest legal issues can inform your work as a professional communicator and adviser. These tips can save your organization (and YOU) money, stress, and reputational damage.

Learn the essential ethical and copyright rules with us!

In this seminar, we’ll explore:

• The latest regulations and looming legal issues to watch
• Legal and ethical considerations around how you identify, communicate with, and market to audiences in this dynamic time
• The legal gray areas of AI tools like ChatGPT
• How to move beyond compliance to become an ethical content creator and AI communications strategist
• Q&A session so you can ask what’s on your mind!
  
  Great for: PR pros, content creators, writers, agency owners, business owners, marketers, legal professionals, advertisers, journalists, and generative AI users.

How to Watch:

• Register for tickets through Eventbrite and Zoom Webinar access will be provided to you
• If you cannot attend during the scheduled time, don't worry! We will e-mail all registrants a copy of the recorded session

Your speakers:

Alicia Wagner Calzada, Esq.

Alicia Calzada is a media law attorney based in San Antonio, Texas. She has represented a variety of media and business clients, including trade associations, print and online publications, television stations, movie companies, corporations that use photography, and individual creative professionals. A former journalist, she currently serves as the Deputy General Counsel for the National Press Photographers Association and works on a variety of matters involving First Amendment, copyright and social media and speaks regularly on these issues. Alicia has devoted a significant portion of her practice to advocating for the interests of creative professionals and has been involved in the passage of major copyright and First Amendment legislation on the federal and state levels.

Melissa Vela-Williamson, M.A., APR, CDP

Melissa Vela-Williamson is an accredited, internationally recognized public relations strategist, national industry columnist, podcast host, and author. With two decades of multicultural and integrated communications experience, Melissa serves as a consultant, trainer, and account director at her boutique PR firm, MVW Communications. She has directed communication initiatives for over 100 brands, including over 50 nonprofits. With unique experience in employee communications and DEI, Melissa leverages her PR expertise and acumen as a certified diversity professional to create social good. She is also certified by CompassionateUSA. Her book, Smart Talk: Public Relations Essentials All Pros Should Know was published Oct. 2022 and quickly became an Amazon Bestseller. For more information on her or her firm’s services, visit mvw360.com.