Abstract:

Today’s marketers are under more pressure than ever before to deliver on ambitious results within compressed timeframes and with limited resources.

A study by Deloitte found that 91% of marketers believe their role has become more complex and challenging in recent years, with the top challenges being managing multiple channels, meeting increasing customer expectations, and keeping up with new technologies.

Marketers face significant pressures in today's fast-paced, complex, and demanding landscape, which can lead to burnout and high turnover rates within the industry.

The good news is that it doesn’t have to be this way.

In this session, we’ll cover the reason that today’s marketers are under extreme pressure and what to do about it, including how to:

● Identify and prioritize the right activities to drive results

● Say “no” to TAM (“that ain't marketing”) tasks

● Align goals, budgets, and resources to ensure your team is set up for success

● Manage up effectively, communicating challenges and needs to leadership

● Set expectations with stakeholders to maintain focus on key objectives

This session will provide you with a clear framework for prioritization, alignment, and expectation management, empowering you to deliver outstanding results without compromising your well-being.