Programmatic advertising provides marketers (like yourself) with a HUGE opportunity to reach your target audience at scale across multiple ad networks. Coupled with the ability to leverage a variety of formats from video, to display, gaming, audio and out-of-home - you can take your marketing to new heights. 

In our brunch and learn session, Head of Paid Media, Lottie Namakando, explores how to build your programmatic approach with a behavioural science spin. By taking an audience-led approach you’ll be able to make smarter decisions about how you spend your budget to maximise returns.

Key Takeaways

1. What are the opportunities of reaching your audiences programmatically
2. Why you should use a behavioural approach to programmatic planning and activation
3. Why effective measurement is critical in a programmatic strategy
   
   Lottie Namakando - Head of Paid Media
   Lottie oversees the paid media team, and manages the paid media advertising across PPC, paid social and programmatic advertising, as well as a focus on the overall digital user journey, from an audience-first approach. With a background in earth and planetary research, she loves a doughnut chart and a data table, really digging into the data to understand the results and opportunities. Lottie is possibly at her happiest finding tech solutions and ways to use data, AI and machine learning to take out the simple repetitive stuff, so we as a team can focus on the innovative, brain-powered stuff!

Note: this event is strictly for brands, agency sign-ups will be questioned.