This seminar is offered for FREE to businesses within postcode areas AL1-5 and who are part of the Get Enterprising programme (to join see contact details below).

The foundation of any business consists of your purpose, vision, values, and other key brand attributes. Having clarity and understanding will allow you to create a brand identity (logo, colour palette, style etc) that is aligned including content for your website, social media, marketing activities, helping you to make strategic decisions for your business growth / direction, and most importantly, be a purpose-led brand. This will giving you the confidence to know how you would like to be perceived by your relevant target audience.

In this workshop you will:

• Learn the importance of brand and branding
• Understand the basics of what makes a strong brand foundation
• Be shown examples of what other brands are doing and how
• Do a couple of exercises to know your brand
• Interact and share

Your trainer: Aarti Parmar ran a creative agency in Malaysia for 10 years, provided her with the opportunity to work with blue chip organisations across multiple sectors as a brand consultant and brand designer. This is where her love affair with brands started.

Since she moved back to London she’s worked with more than 150 solopreneurs and SMEs in helping to create meaningful brands; ones that they truly connect with and feel empowered by.

Cost: £50

Free to Get Enterprising clients (businesses under 5 years old in St Albans and Harpenden district).