This webinar is designed to help small business owners develop a winning marketing strategy by incorporating search engine optimization (SEO), pay-per-click (PPC) advertising, and a strong website. Attendees will learn how to identify their target audience, define their unique selling proposition, set SMART marketing goals, and choose the right marketing channels. The webinar will also cover how to craft a compelling marketing message, create a marketing budget, and measure ROI. By the end of the webinar, attendees will have actionable steps they can take to develop their own successful marketing strategy using SEO, PPC, and a good website.