Marketing with Heart - creating a genuine relationship with readers to enhance your book sales

Learn with marketing expert and author Anna Caig on this month long, live and online course.

Getting your author website and mailing list offer right is a great first step for writers beginning their book marketing journey, enabling you to build long-term relationships with readers who will not only buy your books but also become real advocates for your writing.

Suitable for pre-publication writers looking to start building a platform, as well as established authors wanting to give their book marketing a boost, this course covers everything from how to identify target audiences - the groups of people who will have an interest in signing up to your mailing list and reading your books, to content. Choosing what topics to talk about and how much to share is often the most daunting part of getting your email marketing up and running. But it’s important to remember there’s no need to share more about yourself, your life and your writing journey than you’re comfortable with.

This course explores how to find content themes which are authentic to who you are as a writer, supporting you to find and build relationships with people who will love your books. We will also, crucially, identify marketing activity you’ll find enjoyable, avoiding the ‘chore factor.’

We’ll also look at the bigger picture - the important role your author website and mailing list will play in your book marketing overall.

This is an enjoyable, supportive and interactive course with plenty of opportunities for feedback and to ask questions and get personalised responses.

The course is month long and taught online with live tutorials and feeback, via YouTube and/or Zoom.

Author Lucy Santos says: "Training with Anna is friendly, fun and (above all) incredibly useful."

Michelle Matthews, Author, says: “Anna’s training was really helpful and packed full of useful advice. Her approach is very down-to-earth and she understands how many authors feel (overwhelmed, mystified, and panicked) at the prospect of marketing their work. She understands what goes into writing novels and what kinds of things authors are most likely to need help doing—her training is meaningful and tailored in this way. I’d add that I found the training useful as part of my writing process.”

About Anna Caig:

Anna Caig has worked in communications for 19 years, specialising in media relations and strategic marketing campaigns, and is an experienced and engaging public speaker.

Anna also writes historical crime fiction and her debut novel was shortlisted for the CWA Debut Dagger prize. She reviews books for The Sheffield Telegraph and on her blog.

The former Head of Communications at Sheffield City Council and tutor on The University of Sheffield MA Journalism course, Anna began her training business to support writers to build their brand and reach more readers. She now works with traditionally, indie and self-published writers, as well as helping creatives in any discipline find a wider audience.

https://www.annacaigcomms.co.uk/

Twitter @AnnaCaig

For more information on the Romantic Novelists' Association and our membership categories, visit our website:

https://romanticnovelistsassociation.org/join

Please note:

RNA Learning is the education division of the Romantic Novelists’ Association. Establishing an online learning programme has been a great success for the Romantic Novelists’ Association (RNA) and attendees alike. Our courses are developed for members and non-members at all stages of their writing careers. We offer a balanced, exciting schedule covering such topics as marketing, publishing, editing and all aspects of romance writing. Our experienced tutors are either published novelists or experts from the business side of the writing world. We also offer free author events. Courses and events are open to both RNA members and non-members. You don’t need any special technology or computer skills to join in. Author events and workshops are delivered via Zoom and occasionally via YouTube. Month long courses use a combination of Zoom, the RNA’s online learning portal, Moodle, which is a standard teaching tool used in many colleges and universities and occasionally YouTube. RNA Learning courses and workshops are delivered flexibly so that students can download and work at their own pace and around any other commitments they may have, during the duration of the course or workshop. Many tutors do have live sessions, but they are recorded so that students who are not able to attend can watch at a more convenient time. Please note that all course information, documentation, recordings etc will only be accessible for the duration of the course. All courses are taught in English.

RNA Learning Terms & Conditions and Refund Policy: The Romantic Novelists’ Association (RNA) Terms and Conditions are as follows: The RNA reserves the right to cancel any course, workshop or event. In the event of cancellation by the RNA a refund will be given otherwise the RNA does not offer refunds. Participant data will be kept confidential except for sharing with necessary third parties as required. The RNA may contact you with marketing information about other events. Participants should adhere to privacy and confidentiality during our courses and workshops and may not share, publish, or refer to any manuscripts, discussions, comments, works, materials (in any media) used or referred to during the course/workshop unless by prior permission of either the course tutor or the RNA, as applicable. Copyright of all course materials belongs to the course tutor. The course materials for the courses/workshops will only be available online for the duration of the course unless otherwise expressly stated. The RNA records all live tutorials/workshops and some free author events and holds the copyright of such events. If you do not wish to participate in a recording please turn off your video and microphone. Participants must be of the applicable legal age to enter into a formal paid contract with the RNA. All participants must adhere to the values of the RNA , the RNA's Code of Conduct and accord with the RNA’s standards of conduct relating to equality, inclusion and diversity. Further information can be found at: https://romanticnovelistsassociation.org/

Please note: shortly before the workshop commences you will be sent a link to Zoom or YouTube. If you have not received anything by the day of the event, please check your spam folder first and then contact RNA Learning as detailed in your booking confirmation email.

For more information on the Romantic Novelists' Association and our membership categories, visit our website:

https://romanticnovelistsassociation.org/join