11:00 am through 5:00 pm EST

May 10th, 2024

Digital Marketing Boot Camp

Join us for an exciting online learning experience and get up to speed and kick start your growth with digital marketing.

Become fluent in both the foundational practices and current tactics as you prepare to accelerate your small-business and stay ahead of the trends.

This course will give you a solid foundation in the strategic, tactical and creative essentials in a one-day workshop. We'll cover:

• Digital & Customer Experience Strategy
• Website & Mobile
• Search: Organic SEO, SEM-PPC
• Online & Mobile Advertising
• Social Media
• Content Marketing
• Email Marketing
• Artificial Intelligence
• Analytics & Data
• Integrated Marketin

WHAT YOU'LL LEARN

• Understand the principles of website design and content, social media, email marketing, web analytics, search engine marketing to attract and convert.
• Use search engine fundamentals for organic and paid search traffic to build traffic.
• Explore social media marketing, blogging and social networks.
• Reach audiences through content and email marketing.
• Understand web analytics and key performance metrics.
• Grasp the fundamentals of effective content marketing and management.
  

TESTIMONIALS

“Fantastic course. The content is both immediately applicable to my work and aspirational, and it gave me a framework to view my projects. This made me a better marketer—plain and simple.”

"I loved the course and hands-on activities. They provided a great foundation and structure, with multiple opportunities for open dialogue and coaching. "

WHO SHOULD ATTEND

This course is designed for aspiring marketers across B2C or B2B and agile practitioners involved with marketing teams, including agile transformation initiatives.

YOUR INSTRUCTOR

Michael Seaton has taught thousands of marketers. He brings a wealth of marketing and transformation experience as a leader, practitioner, consultant, and coach.

Michael is a Managing Partner at NavigateAgile. He is an Authorized Agile Instructor, Certified Professional in Agile Marketing, and Certified Scrum Master. He is a seasoned marketer working with organizations to help marketers, marketing teams, and leaders evolve with Agile Marketing as a competitive advantage.

Michael is a Professor of Marketing, leading the Digital Marketing Strategy & Management Certificate Program at the University of Toronto. Michael has also taught at Seneca College and The Canadian Marketing Association.

About NavigateAgile

NavigateAgile specializes in Agile Marketing training, coaching, and consulting and offers Agile Marketing Certification for individuals and organizations based on the Agile Marketing Navigator framework.

NavigateAgile's mission is to help marketers and marketing teams establish the capabilities and confidence to thrive in today's marketing environment. We develop modern marketing management skills and enable marketing teams to optimize their performance across channels, platforms, touchpoints, and tactics.