Discover | Platform Calgary

In the world of startups, knowing your customer is the North Star guiding your every move. Understanding their needs, pain points, and preferences is the key to creating products that resonate and flourish in the market. The Discover program is designed to equip you with the skills and knowledge needed to learn this critical aspect of entrepreneurship.

Duration: 4 Weeks (Monday Evenings)

Start Date: May 27th, 2024
End Date: June 17th, 2024

Time: 6:00 pm - 8:00 pm (MDT)

Location: Online (Zoom)

By the end of the Discover Program, you will be well-prepared to:

• Understand core pillars of early stage startups.
• Navigate the lean(er) canvas with confidence.
• Conduct meaningful customer interviews to inform startup development.
• Identify and target early adopters.
• Perform competitive analyses to identify market positioning.
• Understand the minimum viable product (MVP).
• Build and validate the problem statement canvas.

This Program is for:

• Founders: Those who have identified a problem or have an idea for a business which utilizes technology.
• Startup Employees: Employees of an early stage startup looking to contribute to the development and growth of the company they work with.
• Students looking to launch a career in tech as a founder or employee of an early stage startup.