Join us for Foundation's latest webinar, all about driving business growth for your beauty brands, through paid media.

This 45-minute session is designed to provide you with actionable strategies and insights to elevate your paid media game in the competitive beauty sector.

Why Should You Attend?

1. Expert Guidance: The session will be led by our Paid Media Manager, Alex Cox, a seasoned PPC extraordinaire, and beauty expert Olivia Ford, Performance Lead at Foundation.
2. Targeted Insights: This webinar is tailored for marketers in the health, beauty and wellness sector, addressing the unique challenges you face.
3. Actionable Takeaways: Walk away with practical strategies and tips that you can implement immediately to improve your paid media campaigns and ROI.
4. Exclusive Offer: Attendees can receive a FREE top-line PPC audit upon request, following the event.

What You’ll Learn:

• Key benefits of paid media for new and established beauty brands
• How to make your paid media budget work harder
• How to compete with big brands and stockists
• Using AI in paid media to optimise your campaigns
• Navigating a cookie-less world
• When not to use paid media

Spaces are limited so reserve your spot today!

About Foundation:

Foundation is the performance marketing agency for beauty brands that is committed to delivering enviable growth through paid media, SEO, content, social media and CRO. Our competitive industry moves at lightning pace, so brands need a partner who is agile, trustworthy and passionate. And, it doesn’t matter whether you’re big or small, we partner with the ambitious. We exist to be a true specialist growth partner to progressive beauty brands.

About Alex Cox:

Alex has had extensive knowledge of both agency and client side as a senior paid marketing manager, starting his journey off at the paid media team at British Airways. His experience primarily focuses on beauty, retail, financial services, tech, automotive and travel. While he specialises in PPC advertising across all digital channels, he also has experience with SEO, social media and email marketing. Alex is now the Paid Media Manager at Foundation, developing the team and service area in its entirety. Just a few of the beauty brands Alex has managed include Tropic Skincare, Arkive Headcare and Monpure.

About Olivia:

Olivia is an ecommerce and digital marketing specialist with over 12 years of experience, having worked in-house for a number of international brands including Swarovski. Olivia is our beauty marketing expert, with over 4 years working with beauty brands from Space NK and Tropic Skincare, she now leads the Foundation agency as Head of Performance. Immersing herself daily in the newest beauty and wellness trends, Olivia also works closely with clients to help them understand their online marketplace and our team of specialists to build digital marketing strategies that get results.