Email Marketing with Mailchimp

Build On this one-day workshop, learn how to increase response, conversion, and ROI from your email campaigns. You'll gain knowledge of cutting-edge segmentation, targeting, integration, and automation strategies. Set goals and increase efficiency to get better outcomes. Learn about measuring and testing for campaign optimisation.

Duration - 2 Days

Key Outcomes

· Email Marketing Strategy

· Building and Segmenting Email Lists

· Developing Successful Email Campaigns

· Email Marketing Compliance

Key Promises

· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.

· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.

· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

Email Marketing Campaigns

This email marketing course will offer insights on the definition of email marketing, how to set up an email marketing plan, and how to effectively create, test, send, and report emails. The user experience is discussed throughout the course, along with the reasons why knowing your target is crucial for effective email marketing. Unsure about the most effective topic lines? You will learn which terms to avoid using in your email subject lines as well as other helpful advice from the free email marketing course. Additionally, using Mailchimp's services will give you practical learning experience.

To enter the enormous world of digital marketing, are you prepared? Look nowhere else! All areas of digital marketing are covered in our professional courses in order for students to graduate as subject matter experts.

One of the best and most effective methods of web marketing is still email. It frequently serves as the cornerstone of an effective digital marketing plan since it is a promotion approach with a high conversion rate and a relatively cheap cost.

Recent advancements in the industry have revealed the rise of email marketing solutions that make campaign administration and result interpretation much simpler and more successful. With the help of this course, you will be introduced to or brought up to speed on the most recent methods for attracting customers and maintaining their loyalty once you have them.

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

Looking to plan and execute effective email marking campaigns?

This course is for you!

This course is designed for a range of professionals including:

· Self Employed Business Owners

· Business Owners & Entrepreneurs

· Marketing Executives and Managers

· Email Marketing Executive

· Brand Managers

· Channel Managers

· Online Marketers and Marketing Reps

· Advertising Manager

Agenda

1. Introduction to Email Marketing and Mailchimp

- Overview of the role of email marketing in digital strategy

- Introduction to Mailchimp as a powerful email marketing platform

- Setting up a Mailchimp account and navigating the dashboard

2. Building and Managing Email Lists

- Best practices for collecting and segmenting email subscribers

- Creating and organizing lists in Mailchimp

- Understanding the importance of list hygiene and compliance

3. Designing Compelling Email Campaigns

- Exploring Mailchimp's drag-and-drop editor for creating visually appealing emails

- Customizing templates to match brand aesthetics

- Incorporating compelling copy and visuals for higher engagement

4. Crafting Effective Email Content

- Understanding the anatomy of a successful email

- Writing engaging subject lines and compelling body content

- Optimizing emails for mobile responsiveness

5. Automating Campaigns with Mailchimp

- Introduction to automation workflows in Mailchimp

- Setting up automated welcome series, drip campaigns, and follow-ups

- Leveraging automation for targeted and personalized messaging

6. A/B Testing for Optimization

- Importance of A/B testing in email marketing

- Setting up and interpreting A/B tests in Mailchimp

- Iterative improvements based on test results

7. Integrating Social Media with Email Marketing

- Cross-channel strategies for seamless integration

- Utilizing Mailchimp's social media features for extended reach

- Strategies for encouraging social sharing within emails

8. Analytics and Reporting

- Understanding Mailchimp analytics and reporting tools

- Interpreting key metrics to measure campaign success

- Making data-driven decisions for future campaigns

9. Compliance and Best Practices

- Navigating email marketing regulations and compliance

- Ensuring GDPR and CAN-SPAM compliance with Mailchimp

- Implementing best practices for ethical and effective email marketing

10. Advanced Features and Tips

- Exploring advanced features in Mailchimp

- Tips and tricks for maximizing efficiency and effectiveness

- Participant Q&A and troubleshooting session