How to effectively use Facebook for marketing without spending money on advertising

This Facebook training is for businesses who have a Facebook page but are struggling to grow their followers, get engagement on posts and are not achieving business leads/sales.

The workshop will teach you how to use Facebook business pages, as well as equip you with the skills required to update and manage your Facebook page to attract more business.

It will be delivered live on Facebook based on the new layout (New business page experience), so it's 100% up to date.

* Delivered an hour a day over four weeks on zoom to allow you to implement the learning as we go along.*

The workshop will cover content and strategy to increase engagement and rank higher on Facebook when people search for similar products/services.

Facebook business pages have been through some significant changes recently, most notably a reduction in business page visibility if you're posting the wrong type of content and not using it in the right way. This workshop will show you how to adapt your approach to generate leads and increase engagement on your posts without wasting hours on the platform.

The main points that will be covered are:

• An overview of how Facebook works and how to use it for business lead generation
• Adapting and updating your Facebook page to appeal to potential customers
• How to rank high in the searches on Facebook
• Understanding hashtags and how to effectively use them on Facebook to increase visibility
• How to increase engagement on your page
• Industry hacks on how to grow your followers in your target market
• Understanding how to use groups and other pages to prospect for new business
• The structure and type of content to post to maximise engagement
• How to create videos, Reels and Stories to increase your reach
• Understanding the settings and analytics to improve performance

Throughout the sessions, we'll be adapting your Facebook pages to appeal to your target client group and showing you how to interact with potential clients, generate rapport and positive feedback.

By the end of the training you will have an updated Facebook page that will appeal to your ideal client, be confident how to use it and have a clear understanding of how to create engagement with your potential customers and grow your followers.

This is a small workshop (limited to 10 people) designed to help you grow your business through Facebook, it will be delivered over four one-hour Zoom sessions (These can be recorded if you can't make all the dates):

• 7 May 9:30am - 10:30am
• 14 May 9:30am - 10:30am
• 21 May 9:30am - 10:30am
• 4 June 9:30am -10:30am

Cost £225pp

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This course can be delivered in-house on dates to suit you, email [email protected] to enquire.