You're deep in. Your days are filled with building a femtech startup. This master class will be an intimate group for in-depth discussion on the core themes that are relevant to you right now:

You are wondering how to grow your company?

Maybe you’re getting ready to raise your next round?

Figuring out how you and your management team or board will get to the next level?

Maybe the stress of doing this for several years is starting to take a toll, but you are still passionate about what you’re building?

These focus areas will be open for input from you.

1 What am I supposed to do again, as a CEO?

• Introduction to each other, what are we building?
• Remembering our motivations for building in Femtech
• What is it that I uniquely bring to the company?
• Focusing in on our learning edge. How to get better at what you’re good at?
• What is my role as founder/CEO?

2 Building your team

• How do I know what is missing on my team - hint: what are you/ what are you not spending your time on?
• How to find, hire and fire people that are better than you?
• The job interview, what they don’t teach you

3 Funding 1

• Let’s get real about venture capital, it isn’t free money
• Thinking differently about pitching: Cultural openings, being part of a movement, building bridges over to men
• How do I build my own inner state?
• My back office, don’t be alone in this

4 Funding 2

• How to know which VCs to spend time with?
• How to manage the fundraising process?
• How do I get most out of the VCs I have on board?
• How do I manage their influence?

5 Building an organisation with super powers

• Managing fear in myself and in the organisation, how and why?
• How to build coherence in the organisation?
• Why does resilience and goodwill matter on the team?
• Why strive for a highly relational intelligent team?

6 Competition, think again

• How to reframe how you think about competition.
• Decide for yourself what you compete on
• Defining sucess

7 Building an emotional intelligent brand

• Why emotional intelligence is queen in Femtech as you build your product and company.
• How building a brand In Femtech is different (aligning what is possible culturally, while building medical credibility, educating the market and at the same time be authentically yourself!)

8 Health in it’s broadest sense

• How to stay healthy and resourced for the long haul?
• Embodiment is a skill and a super power that can be developed both for you and your team
• Building for a healthy planet

Each session is focused on a theme and includes:

• A introductory presentation from Ida
• A break out session with fellow participants
• Q&A and group discussion
• Two optional home assignments (expected time for each 30min) for session 2 and 8
• Access to a WhatsApp group for all participants (optional)
• Participants will receive a free copy of my book about Femtech when it is published
• An option for a discounted membership to Femtech Insider and Femhealth Insights

Practical details:

• The course is online and runs over 8 sessions, each 1,5 hours.
• Starts at 5pm CET / 11am EST / 8am PST
• Dates:

June 19th

July 3rd

Sept 11th

Oct 9th & 23rd

Nov 6th & 20th

Dec 4th

1900€ paid in full at the start of the course (includes all 8 sessions)

Number of participants limited to 10. The course will take place with minimum 6 participants.

Registration by June 5th 2024

It isn’t easy to build a startup. And building one for female health is even harder. Yet there has never been more interest in doing so: this subset of technology is on the rise, fueled by a massive innovation and funding gap - and driven by a lot of very enthusiastic individuals!

I offer three courses about Femtech - one for for those who are curious, one for you who are just starting out as an entrepreneur and this one for you who are deeply involved.

About me: I co-founded Clue, a period tracking app, in 2012, where I served as CEO for a decade and as Chairwoman. Together with my co-founder and then life partner I raised $60m in venture capital. The app is used by over 10 million people in 190 countries. Clue got FDA clearance as the world’s first all digital contraceptive and has done numerous science collaborations with world renowned research institutions globally. In 2016 I coined the term Femtech to bring more awareness to all the startups building in this space - and to help us find each other.

I graduated from the business school The KaosPilots, a school for social innovation in 2004 and founded two startups before Clue (jewelry and motorcycle tours). I also published a book about a solo desert motorcycle trip in 2008 and have two kids. I am from Denmark but live in Berlin, Germany, half of the time with my kids, half of the time with my American boyfriend (as life goes!)

Now I spend my time on writing a book about Femtech, giving talks and mentoring founders. Maybe I’ll start all over again some day, and build a new company - in Femtech of course :-) Until then it’s a real pleasure an honour to share and learn from others in the ecosystem. I am looking forward to getting to know you! All genders are welcome.