Whether you’re launching a new venture or looking to refresh an existing brand, this workshop is your first step toward leveraging the power of authentic branding and positioning yourself as your own Chief Marketing Officer (CMO).

What You Will Learn:

• Define Your Brand Vision: Learn how to get clear on your business’s long-term aspirations and how your brand can embody these goals.
• Discover Your Brand Voice: Unlock the unique tone and personality of your brand, and discover how to share your brand voice authentically with your target audience.
• Determine Your Brand Value: Clarify the distinct benefits your business offers, and move beyond basic features to articulate the deep value you provide to customers, setting you apart from the competition.

Workshop Benefits:

This workshop is not just about learning; it's about doing. You will actively participate in exercises that help you immediately apply what you’ve learned. Here’s how you will benefit:

• Empowerment to Lead: Step into the role of a CMO and gain the skills to oversee your marketing with authority and strategic insight.
• Simplify Your Marketing: Replace random tactics with a cohesive marketing system that makes promoting your business simpler and more effective.
• Boost Business Growth: With a well-defined brand, watch as your marketing efforts resonate more deeply, attract more customers, and drive sustainable business growth.

Who Should Attend:

This workshop is perfect for you if you're a woman-identifying entrepreneur or small business owner who wants to feel empowered in your marketing efforts, reduce overwhelm, and see tangible growth results from your branding strategy.

NOTE: Live Zoom transcription is available during this event. Should you require other accessibility supports, please email [email protected] as soon as possible since advance notice is necessary to arrange for some accessibility services.

ABOUT THE PRESENTER:

Cheyanne O'Driscoll is a small business marketing consultant and coach operating under the name of CO' Marketing. She's deeply passionate about local consumerism and putting more agency and wealth in the hands of women through entrepreneurship. Cheyanne has worked with over 100 local businesses and organizations and knows that with the right skill set and mindset small businesses can do big things.

ABOUT THE WE-CAN PROJECT:

The WE-CAN Project is led by Queen’s University with a mission to inspire and empower existing and aspiring women entrepreneurs by providing them with tools, resources, expert mentors, networks and community building to expand existing businesses and to launch new ventures.

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