Marketing is a mix of strategy and tactics. Once you have your marketing strategy in place, you need to decide on your tactical approach. This marketing session will explore how to set objectives and the 4P’s of marketing in order to market your food business.

1.) You can’t do everything; time and budget will never fit. We’ll explore tips and approaches to help you decide what to focus your attention on?

2.) SMART objectives are critical. What types of objectives and how you set them will keep you on track.

3.) The 4P’s of marketing are the levers you can pull to drive different results. We’ll take a quick trip through them all and get a good grounding on how you can leverage them.