An email drip campaign involves automatically sending out a series of emails on a schedule depending on the actions of the user. Learn how an email drip campaign can educate your prospects and move them through the sales process. During this hour, you’ll learn how to develop your own drip campaign by creating a meaningful pathway for your leads.

ABOUT THE SPEAKER:

Jocelyn Murray is a marketing consultant and owner of Marketing & Event Resources, a boutique marketing agency that helps businesses and nonprofit organizations increase their visibility, generate leads and grow. With over 25 years of experience in the areas of marketing and communications, Jocelyn offers her clients a visionary approach to creating effective marketing strategies and plans. With an objective eye, she helps clients determine which digital and traditional marketing channels to focus on in order to grow. Her progressive strategic and tactical experience in marketing communications, proficiency in copywriting, media relations and promotional know-how plus strong interpersonal skills can be an asset to any organization.