LinkedIn Marketing Fundamentals

Boost sales, generate leads, improve customer service and increase brand awareness on LinkedIn. Learn strategies to build relationships with new prospects and convert using cold outreach. LinkedIn is the number 1 B2B social media platform. Set up and manage business pages. Create engaging content to raise awareness. Network digitally with LinkedIn Groups. Invite prospects to webinars using LinkedIn Events.

Duration - 1 day

Key Outcomes

· Creating a Presence

· Building a Community

· Content Campaigns

· Paid Ads

· Analytics

Key Promises

· Comprehensive Curriculum: Explore the core concepts, including the marketing environment, consumer buyer behaviour, segmentation, targeting, positioning, branding, and the marketing mix.

· Practical Insights: Dive into real-world applications through hands-on activities, practical demonstrations, and access to a cutting-edge e-learning platform.

· Expert Guidance: Learn from seasoned professionals with industry experience, providing invaluable insights and strategies to boost your marketing prowess.

LinkedIn Marketing

Looking to increase business to business sales?

The techniques demonstrated on this course will allow you to effectively use LinkedIn as a marketing channel to engage with customers. You will be able to increase your following and promote your profile to target customer segments.

The effective use of LinkedIn will allow you to maximise the use of free tools to hit your marketing goals and save costs on paid advertising. This will result in an increased return on investment in social media marketing spend. The skills taught in this course are highly in demand by employers.

LinkedIn Groups connect professionals with common interests. Discover groups which match with your target customer. Learn how to join, build a relationship and engage with group members to digitally network.

LinkedIn Events enables online meetups, workshops, seminars, conferences and networking events. LinkedIn events are used to grow business, network and learn new skills. Event attendees can be followed up by sales post event. Learn how to create, promote and manage LinkedIn events to promote your organisation.

There is a shortage of skilled social media managers who can utilise LinkedIn to achieve marketing goals.

This course is updated on a weekly to keep up to date with the latest feature releases

Our world class instructors have advanced qualifications and industry experience working for some of the largest international brands and can pass the insight on to you.

Innoversity is a market leading education provider dedicated to enabling people to make the most out of technology. We offer courses in Project Management, Digital Marketing, Web Development, Software Development, Design, Data, AI, Cyber, Cloud, Networking and Business Applications.

Who is it for?

New to marketing on LinkedIn? Looking to optimise your current strategy?

This course is for you. Understand the fundamentals of creating and optimising pages, building connections, posting content, running ads and social outreach.

· Self-employed business owners

· Business owners /entrepreneurs

· Social Media Managers

· Marketing executives and managers

· Social Media executive

· Bloggers, Influencers, Public Figures

· Social media contributors

· Online marketers and marketing reps

· Advertising managers

Agenda

Creating a Presence - Business profiles give your organisation a personality. Build your profile to create presence. Optimise your hero section to gain interest and maximise engagement. Keep it interesting.

Building a Community - Customer loyalty drives sales. LinkedIn is the #1 b2b networking website. Learn how to build a loyal network of valuable connections.

Algorithms to Boost Reach - Disappointed you only get 5% reach? Understand the twitter algorithms to boost reach organically. Save on paid ads.

Content Strategy - Content drives engagement and loyalty. Plan marketing campaigns to take advantage of features unique to LinkedIn. Develop your ability to keep connections interested and entertained while building your authenticity.

Content Scheduling - You cant be online all the time. Schedule content when your connections are online using LinkedIn and third party applications

Content Types - We’ve got you covered

Paid Campaigns - Stop wasting money on inefficient ads. Learn how to run effective paid ad campaigns. Planning with social listening and keyword research. Control your budget and manage your campaigns with LinkedIn ads manager.

Social Outreach - Connect directly with new customers on messenger to build personal relationships to develop new business.

Advanced Features

Analytics - Gain insight into what works and what doesn’t. Drive smart decisions and increase ROI