HOW DOES THIS WORK?

We have been delivering training courses throughout the UK for the past 5 years and the same courses are now available online. You can choose between a scheduled course or book a bespoke session for you or your team.

Each session is customised and well suited for individual or small groups. All sessions are practical and save you the cost and time of travelling.

• 4 hours live online workshop
• Training course recording available for 1 month
• Delivered in a small group of 4
• Interactive sessions and you can ask questions
• Training content will be shared with you after your session
• 1-to-1 optional consultation after the course to answer any specific questions

WHAT WILL I NEED?

• Online conferencing set-up. We will send you the link to join the course.
• Speakers and a microphone
• OPTIONAL – A webcam

If you prefer to book online training other than the date scheduled, we can help with that too. Get in touch to discuss. 

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COURSE INFORMATION

Amazon Vendor Central helps connect your brand with the loyal Amazon customer base across the UK and internationally.

As a brand, you will raise product awareness much faster and shift more stock after completing this training. In addition, the comprehensive course teaches you how to efficiently use the platform and grow your sales with the proper Amazon SEO & Advertising strategies.

We will also discuss a very popular Amazon Hybrid Model, which uses Seller Central and Vendor Central. Of course, this strategy doesn’t work for everyone, but we’ll work with you to look into your business and recommend the proper steps to move forward.

If you are looking for Amazon Consultancy Services, please find out more here >>

Who is this workshop suited for?

Manufacturers, Brand Owners, Digital Marketers

Some key areas of the workshops are:

• Vendor Account vs Seller Central Account

• How brands are using the hybrid strategy successfully

• What's the future of Amazon vendor account

Operational best practices

• Managing POs

• Payments Chargeback, CoOp, Return & Shortages

Listing Products Process

• Adding single and multiple products

• Content and image alterations

Content optimisation best practices

• Product listing best practices

• Tools for choosing keywords

• Using Google queries to create your product content

Product Promotions

• Vouchers, Promotions, Lightning deals, Prime Day

Amazon product reviews

• Best practices

• Leveraging the Amazon Vine Program

Building your brand content on Amazon

• Amazon A+ page best practices

• Amazon Store design best practices

Amazon Retail Analytics (ARA)

• Vendor Operational performance

• Retail Analytics and forecasting

Amazon Advertising

• Live Demo: Sponsored product ads, Product Display Ads and Sponsored Brands

• A / B testing

• Advertising best practices

Amazon Attribution ( NEW )

• What is Amazon Attribution?

• Setting up tracking

• Types of media that can be applied

• Understanding the attribution metrics

Campaign Structure

• Basic Campaign structure

• Best practices

Advertising Reporting

• Understanding Amazon PPC Metrics

• Understanding search term reports, product placement reports

Creating your own Amazon Advertising Plan

Prerequisites for this course:

This masterclass is aimed at brand owners and manufacturers, and typically delegates have experience trading on Amazon in some capacity.

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Looking for a bespoke course? We are happy to provide online or in-house Amazon training for you and your team.

Call us on 0161 3272 923 or 0751 88 39629 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )

 * Register as an Individual, if you are not VAT registered.