Small and mid-size businesses often overlook the importance of their brand as a foundational

aspect of their sales and marketing strategy. Failing to clearly define their brand results in

disjointed sales and marketing efforts that lack a cohesive and unambiguous message.

However, by establishing a clear and well-defined brand, businesses can effectively

communicate their value to customers, articulate their commitment to delivering on their

promises, and differentiate themselves from competitors.

Monty Sharma’s brand session focuses on how businesses can create and build their brand.

The session will focus on:

• What is a brand? There are many misconceptions about a brand, chief among them

that a brand is simply a logo. The focus for this talk is that a logo is but one element of a

brand, and prior to designing a logo, a business should explore in depth what their brand

represents, its value, and how is it different from the competition.

• Why branding matters? Your brand strategy is the bedrock on which all your sales

and marketing is based on, if you can’t clearly articulate your brand, how can your sales

and marketing team persuade prospective customers?

• How do you build a brand? In this section, we explore concepts related to building a

strong brand strategy including identifying target audiences, messaging, and positioning.

A summary of the presentation with key takeaways will be sent to all those who register.

About Monty:

Monty Sharma is an experienced sales and marketing consultant who works with C-Level

executives to digitally transform businesses and drive growth by integrating marketing and

technology. He helps small and mid-size businesses define their sales and marketing strategy

and create a growth roadmap. Having created an online marketplace (eCommerce platform)

for small food manufacturers and producers, he has a strong understanding of the challenges

thatbusinesses face in navigating the digital landscape. He is passionate about working with

businesses to help them transform for the digital age by better utilizing strategy and

technologyto drive business growth. In addition, to his own consulting practice

March Endeavours, Monty has been a trustedconsultant to the BDC working with clients

across Ontario as well as Canada.