What's the one thing that's preventing your dream customer from purchasing from you?

Answer: trust.

Trust is the most important currency in every transaction. It's why social proof and testimonials are a key part of any marketing strategy.

Would you buy something from a brand you don't trust? Of course not! So why would you expect anything different from your would-be customers?

Establishing trust needs to be a core part of your marketing strategy. This entails creating a body of work that gets at your 'why.'

It shows your customers that there are core beliefs and principles guiding your company -- not snake oil and clever marketing tricks.

That's why you need to build trust into your content marketing plan.

Medium is a platform that can help you do just that.

Medium is a writing platform with over 100 million readers. It has built-in distribution meaning your content gets in front of the people who actually want to read it.

No expensive keyword campaigns. And no waiting for your startup's blog to magically rank on Google.

These are some other benefits of generating content for audiences on Medium:

✅ Medium distributes your work to millions of readers

✅ Articles rank on Google

✅ Readers can easily share your work with their audience

✅ House your startup's blog as a Medium Publication

I started writing on Medium back in 2022. Since then I've had several articles go viral. Many have ranked on Google above well-known national publications.

Here's what else Medium has helped me do:

✅ Grow my email list

✅ Diversify revenue streams

✅ Land new clients

✅ Generate earned media features

If you want your startup to grow, it needs to earn the trust of your customers. Publishing thought leadership and content to earn their trust can help you do just that.