Join the Social Media Club of LA's monthly Marketing Lunch and Learn on Zoom and level up your marketing skills! Our expert guest speakers will provide valuable insights and tips on the latest trends and techniques in social media marketing. This is a great opportunity to learn new strategies and connect with other marketing professionals in a fun and relaxed environment. So bring your lunch, kick back, and get ready to take your digital skills to the next level. We can't wait to see you there!

April 26 - Social Media for Nonprofits: Tools, Strategies, and Hacks

by Mandy Hoskinson, Agency Owner, Interim Vice President of Social Media Club Global

Nonprofits operate under the constant pressure of achieving significant impacts while navigating the constraints of minimal budgets. Social media, with its vast potential for reach and engagement, can seem like a demanding arena, requiring substantial time and effort, often with unpredictable outcomes. This session, led by Mandy Hoskinson, aims to demystify social media for nonprofits, offering practical tools, strategies, and hacks that can amplify their message, engage their audience, and drive their missions forward without breaking the bank.

Participants will learn how to:

• Utilize the most effective social media platforms for nonprofit goals.
• Craft compelling content that tells their story and mobilizes support.
• Apply growth hacks and strategies to maximize impact with minimal spend.
• Navigate the challenges of social media algorithms and engagement.
• Measure success and adapt strategies for continuous improvement.

About the Instructor: Mandy Hoskinson has worked with nonprofits large and small: from UCLA, the Olympics, the United Nations to PCI Media Impact, the Art and Global Health Center and New Familia. Her agency, Zolay, is working to give away 20% of its work pro-bono that has created strategy for over 15 non-profit organizations. She has been a member of the Social Media Club for over 11 years and serves with the LA Chapter as well as with Social Media Club Global.

May 24 - The Podcast Playbook: Monetization, Marketing Strategies, and Legal Must-Dos

with Karin Conroy, Podcaster and Legal Marketing Consultant
Dive into the world of podcasting drawing inspiration from the acclaimed podcast Counsel Cast hosted by Karin Conroy. This presentation will uncover strategies for monetization, marketing, and legal protection. Reviewing the insights gleaned from industry luminaries across three impactful episodes we will discover the keys to unlocking podcasting's full potential. From effective monetization methods to targeted marketing approaches and essential legal considerations, Karin Conroy equips you with the tools to drive real results and foster long-term success in the podcasting arena.

Thank you, Zolay

This Lunch and Learn series is sponsored by Zolay, a boutique social media agency based in Los Angeles, serving clients worldwide.