The Story Behind the Brand

Brands are powerful because they stand for something and tell a story. Follow the narrative and you'll find a blue print representing a package of beliefs, purpose, vision, mission, values and personality.

Brands are made up of a layer cake of mini stories. Each layer builds on the next to create a symphony that's an intricate balance between perception-&-perspective. It's a tango between vision-&-values. And a cocktail of purpose-&-promise. Shaken but not stirred.

At the end of May's #plumworkshop Zoomsters will have discovered how to storybook their brand.

This event is exclusively for members only.