Learn how to create breakthrough Comms strategies and ideas that sell

As the lines between marketing communications disciplines blur, strategy and creative ideation have never been more important for PR and creative communications professionals.

We have updated this workshop to include new content on running creative brainstorms based on participant feedback. This one-day workshop is highly recommended for anyone who has attended the AM Boot Camp or Star AM.

Who should attend?

This workshop is aimed at PR & Comms practitioners with at least four years' experience as well as those who have come into PR & Comms from other disciplines.

The format will be highly interactive with small group breakouts, recent examples and award-winning case studies.

Topics we will cover include:

- What is strategy?

- The context for PR & Comms strategy in a changing marketplace

- Understanding business and marketing strategy

- Setting measurable objectives

- Identifying the brand or reputation challenge

- Reverse brief template

- Understanding the creative process

- Design thinking researching techniques

- Brainstorming processes

- Recent award winning case studies

Some feedback from previous attendees:

"Very clear workshop into the creation/ development of strategies and bigger picture opps for your client."

"A very well thought out and carefully planned workshop - it is evident Amanda has considered each section carefully in order to maximise participant enjoyment."

"Clearly few people know more about PR and marketing than Amanda. Any team is in safe hands."

Workshop Facilitator: Amanda Little, FPRIA

Former Managing Director of Hill and Knowlton and Edelman, Amanda has more than 20 years experience in PR consulting. She has had firsthand experience in winning, retaining and growing client business. Amanda has a BA (Communication) and MBA from UTS and has taught PR at Universities and TAFE.

Who should attend this course? The PR & Comms Strategy Boot Camp workshop is aimed at PR & Comms professionals with at least four years' experience.

Have questions about the PR & Comms Strategy Boot Camp workshop? Contact Amanda Little - [email protected]