If you have just launched your business or have been in business for many years but feel disheartened by low profit margins, then you're not alone.

Setting prices for products or services continues to be a huge challenge for many business owners! Alongside this are common pricing mistakes that lead to money being left on the table despite delivering great value. Mistakes made in pricing decisions result in lost revenue, disrupt cash flow and reduce profits in your business.

In this virtual seminar, five strategies are shared from which business founders can choose which are best suited for what they sell, how to avoid some common pricing mistakes, the usefulness of pricing menus and the importance of reviewing your prices.

What's covered:

• Key considerations in setting prices

• Importance of pricing in SMEs

• Costs: being in business and doing business

• Four common mistakes made in setting prices, and how to avoid them

• Creating pricing menus and key questions in pricing reviews

• Pricing for brand awareness and value

This virtual seminar is ideal for owners of small businesses (pre start-ups to established) and trading as sole traders, freelance consultants or company directors.

Time: 1 hour (including time for Q and A)

Ideal audience: Sole traders, Freelancers and company directors of small and medium-sized enterprises.