COURSE OVERVIEW:

60% of teams struggle to articulate and prove ROI. And, the truth is, ROI in this economy is everything.

Hear from a seasoned marketing professional on how telling a clear, convincing ROI-centric story can revv up your marketing and sales cycles.

AREAS COVERED:

• Why ROI is a key sales and marketing lever in this economy and what GTM problems it solves.
• How to use ROI throughout the customer lifecycle (not just at presale).
• The different kinds of ROI stories you should be telling, and why they matter more than ever.

WHO WILL BENEFIT:

• Sales Professionals (all levels)
• Marketing Professionals (all levels)
• Small Business Owners

ABOUT THE INSTRUCTOR:

Reuben Bernard is an alumnus of the Indian Institute of Management, Bangalore. He has nearly two decades of experience in B2B digital marketing, product marketing, event marketing, developing and implementing GTM strategies, hiring and building world-class teams, new business ideation, and driving businesses to meet and exceed revenue and profitability targets.

He has proven experience in growing marketing revenue exponentially (through growth hacks, demand gen, and lead nurturing), especially for new products and new businesses.

Over the past 18 months, he has been a power user of various AI tools. He has shared his knowledge and experience with hundreds of working professionals and small business owners through hands-on sessions; both webinars and in-person seminars. These sessions have immensely helped participants increase their productivity through the use of AI tools.

His experience includes working at lead tech companies including startups, mid-size, and Fortune 1000 companies. A considerable portion of his work experience had been at US-based companies with businesses catering to the North American markets. He also serves as an Adjunct Professor, teaching Business Strategy, Marketing, and Entrepreneurship, and a Member of the Board of Studies, at the Pondicherry Technological University, India.

View his LinkedIn profile here.

REFUND POLICY:

Attendees may cancel up to two working days before the course start date and the refund will be processed within two working days.

We will process/provide a refund if the webinar is canceled. Refunds will not be given to participants who do not attend the webinar without notice. On-demand Recordings can be requested in exchange. Webinar may be canceled due to lack of enrolment or unavoidable factors. Attendees will be notified 24 hours in advance if a cancellation occurs. Substitutions can happen at any time.

If you have any concerns about the content of the webinar and are not satisfied please get in touch with us at [email protected]