Enhancing Winery E-Commerce: A Professional Workshop Series
This series, crafted for the New York Wine & Grape Foundation, focuses on enhancing e-commerce through effective digital marketing strategies. Spanning four comprehensive sessions, the series delves into essential digital marketing tools and techniques, including Google Merchant Center, SEO optimization, Google Analytics, and Google Ads. The workshops are structured to cater to a range of experience levels, from beginners to those facing specific digital marketing challenges, providing practical and impactful learning experiences.

Workshop 2: Google Merchant Center: A Gateway to E-Commerce Success
In the second workshop, the emphasis shifts to SEO. Participants will discover key strategies for enhancing their website's ranking on Google, utilizing the 80/20 rule to maximize impact with minimal effort. This session includes practical examples, and diving into Google Search Console, making it highly relevant for those looking to improve their website's visibility and search rankings.