Is your company reducing its impact upon the environment? Perhaps you’ve producing far less waste, have cut energy usage, replaced resources with greener alternatives and maybe a whole lot more.

Yes? That’s fantastic and a big, green star to you.

But...

Who are you telling about this?

No-one? Then your business could be missing significant opportunities. Three-quarters of consumers prefer to buy from a company they know and trust are being actively greener, 43% of smaller companies have been asked for their sustainability policies by bigger companies, and well over half of UK local authorities incorporate sustainable purchasing policies into their tendering processes.

Clearly telling your sustainability stories in the right way and promoting what you’re doing could attract new customers, increase loyalty in existing ones, increase staff retention and attract job-seekers - especially Millennials and Gen Z. Just as importantly, you can also use your experience to inspire others to embrace sustainability meaning the planet benefits.

Even if you’re just starting on this journey, you can still promote your steps along the way, building trust and credibility with customers, and sharing the knowledge you acquire.

….maybe you see your competitors promoting their sustainability work with the result that customers are heading to their door instead of yours.

….perhaps you don’t know how to talk about the green work you’re doing, leading to it being the best kept secret in town.

….potentially you’re scared of promoting your environmental credentials in case you do it in the wrong way and get accused of greenwashing. Especially now the Green Claims Code is law and is being actively applied by the Competitions & Markets Authority

….possibly you’re the first business in your sector to be embracing sustainability but, by not communicating this, you’re losing the opportunity to become an inspirational leader with all the attached kudos, enhanced reputation and new business this could bring.

What will you learn from this webinar?

This free, 1 hour webinar, I’ll explain some of the main principles behind promoting your sustainability stories with authenticity, clarity, inspiration and passion.

By the end of the hour, you’ll:

• Take away tips you can apply immediately to your storytelling
• Have a clearer picture of the benefits you could harness by telling your sustainability stories
• Gain an insight into the 'psychology of green': how different groups of people react to environmental messages
• Hear some case studies of businesses who've told their green stories
• understand the key points of the UK’s Green Claims Code

With plenty of debate currently about the need to embed sustainability into our economic recovery plus the South Korean public being the first people to choose a Government because of its climate emergency policies, all the signs are clearly pointing to green becoming the new normal. Customers will expect it as a matter of course, and if you're not communicating your sustainability achievements, you'll be left behind.

Join this free webinar about how to tell and promote your green stories to future-proof your business and to future-proof the planet.