Event Description

This workshop is where creativity meets business branding! In just 60 minutes, unlock the power of brand storytelling by designing a character that embodies your brand's core values and personality. Whether you're a startup looking to make your mark or an established business aiming to inject new life into your brand, this workshop is your first step towards creating a memorable brand identity that speaks volumes.

Why Attend?

• Discover the Impact: Learn how iconic brands have leveraged characters to enhance recognition and emotional connection.
• Bring Your Brand to Life: Through hands-on activities, start from the ground up to conceptualize a character that reflects your brand's essence.
• Expert Guidance: Get insights into basic design principles and receive personalized feedback to refine your character.
• Network with Peers: Share ideas and feedback within a community of like-minded business owners.

What You'll Achieve

• A clear understanding of your brand's personality and how to express it visually.
• A preliminary sketch of your brand character, ready for digital enhancement.
• Actionable steps to integrate your new character into your branding strategy.
• The confidence to continue developing your brand character beyond the workshop.

Agenda

Introduction (10 mins): Brief overview and the power of brand characters.

Conceptualization Phase (15 mins): Dive deep into your brand's core to lay the foundation for your character.

Design Phase (20 mins): Put pen to paper and bring your ideas to life with expert-led guidance.

Refinement and Application (10 mins): Share, receive feedback, and discuss how to digitize and utilize your character.

Conclusion (5 mins): Wrap up with a Q&A and next steps for your brand character journey.

Who Should Attend?

This workshop is perfect for business owners, brand managers, and marketing professionals eager to enhance their brand's appeal and connect with their audience on a deeper level. No prior design experience? No problem! This workshop is designed to inspire creativity at all levels.

Spaces are limited to ensure personalized attention, so secure your spot early and take the first step towards transforming your brand with a character that resonates.

Join us to make your brand unforgettable!