From a $54 billion industry in 2022 to an expected $77 billion by 2028, the African events market is growing rapidly.

So what‘s the secret to unlocking success in Africa's booming events industry?

Join us for an insightful session featuring special guest, Akosua Annobil, Founder of Tech in Ghana where we unravel:

• The massive £1.3tn global opportunity in MICE (Meetings, Incentives, Conferences & Events)
• What makes the African events market unique and full of potential
• Navigating pitfalls and conquering challenges for African audiences
• Proven marketing tactics for event PR and visibility, ticket sales, and sponsorship interest

Whether you're an event organiser hungry for success strategies or a savvy marketing professional eyeing game-changing event tactics, this session is your key to unleashing the full potential of this rapidly growing market.

Don't miss out—secure your spot now!