NOTE:

4 weeks: Monday, 18.00-20.00

You’ll go away with:

• A Small Food Business Marketing Plan
• Certificate of Completion

Is your marketing strategy falling short of expectations? Are you struggling to create a powerful marketing strategy that drives results? Do you want to elevate your brand and boost sales through effective marketing planning? Look no further!

A La Carte Training Marketing Plan Course is designed for small food business entrepreneurs seeking to master the art impactful marketing strategies.

Why Choose our Marketing Plan Course?

• Learn from seasoned marketing professionals with a wealth of industry experience.
• Gain hands-on experience through examples, case studies and your own Action Plan.
• Develop a marketing plan tailored to your unique small food business needs and goals.
• Connect with like-minded individuals, share insights, and expand your network.

Ready to take your marketing skills to the next level? Join our Marketing Plan Course and embark on a journey toward marketing excellence. Don't Miss Out - Secure Your Spot Today!

We’ll cover:

Executive Summary

The Executive Summary briefly describes the entire marketing plan.

Table of Contents

Market Analysis

• Market research
• Customer analysis
• Competitor analysis
• Market goals and objectives
• Situation analysis (SWOT analysis)

Market Segmentation and Target Marketing Selection

• Target market
• Customer characteristics? (market analysis?)

Developing the Marketing Mix

• Product
• Price
• Place
• Promotion

Promotional Mix

• Advertising
• Sales Promotions
• Public Relations/Publicity
• Personal Selling
• Website
• Social Media

Marketing Budget

Marketing Results

Don't miss this opportunity to attend this small food business Marketing Plan course and learn from marketing experts and gain marketing knowledge and skills to help you get the most out of your marketing dollar.

Are you ready to start your A La Carte Training journey?

REGISTER NOW to reserve your spot in 'Small Food Business Marketing Plan and let us help you enhance your small food business prospects with a deep understanding of strategic marketing.

I look forward to joining you soon at A La Carte Training 'Recipe for Success' online event.

Taste Success

Linda Bamford

About Linda Bamford: Founder & CEO

She has graduated with extensive business and hospitality qualifications and has many years of industry experience having operated an upmarket cafe, catering outlet and training business. Linda has used her food knowledge, business and hospitality training and qualifications to write 15 eGuides and offer online courses for new and existing owners of a restaurant, cafe, coffee shop, small-scale catering and other eatery businesses.

About A La Carte Training

A La Carte Training courses will start you on your journey into the wonderful world of small food business.

Celebrating over 20 years in small food business training new and existing owners of a restaurant, cafe, coffee shop, small-scale food catering and other eatery businesses.

Our focus is how to apply the ‘bite-size’ pieces of content by using examples, so that at the end of the workshop you will go away with the knowhow to immediately complete your own Action Plan.

What the experts say…

Experienced and Award-Winning Australian Chefs’ reveal what they wish they knew when starting out in the restaurant and catering industry.

Frank’, Camorra, MoVide, Melbourne…

“Most importantly, I wish I had known more about the business side of running restaurants, I’d recommend doing a small business course that teaches you about managing staff, cashflow, and reading and managing a profit and loss statement. Don’t assume that you can do it all, but you need to have that basic understanding.” (Source: Restaurant Catering Magazine).